Each year in Estonia, approximately 9,000 people are diagnosed with cancer, and sadly about half of them die. However, many of these deaths could be prevented or, if detected early, treated successfully. Researchers and health professionals agree that around 30–40% of all cancer cases could be avoided by adopting healthier lifestyles. This means not smoking, eating a healthy diet, and engaging in regular physical activity. Since cancer detected in its early stages can often be treated effectively, we are committed to raising public awareness about healthier living, encouraging participation in cancer screenings, and paying attention to overall health and especially the early signs of cancer.